SIGNALMAKERS
Black Noise® is collective.
Not just of Founders, Full-time, Fractional, and Freelance talent—but also a collective of like-minded companies who together deliver the depth of talent you’d expect to find in a big agency. Senior, expert talent who walked away from holding-company agencies because they wanted their names attached to outcomes, not headcount. And we’re not simply collaborators—we’re co-conspirators. Because the ideas that will shape the future, demand generalists who are also subject matter experts.
Our Rolodex is deep:
Strategist who can do it all—anything from unlock a quick cultural insight that sharpens a single social post, to a foundational brand platform that guides the long term success of your brand.
Creatives who can write anything from a line so sharp it cuts, to a creative idea that defines popular culture.
Producers who can handle anything form a scrappy, shot-on-an-iPhone social series, to an AI-only production, to a Super Bowl commercial. Plus all the things that don’t live on screens.
Account Leads who stay on top of the details that keep a project moving forward, to a partnership that keeps you and your brand growing.
Social Experts who deeply understand how to stop thumbs in the bottomless scroll. And how to turn UGC into another form of production and media.
PR Experts who help unlock the earned potential of all ideas, and amplify the power of ideas created with earned attention as their measurable objective.
We build the team around each project—not the other way around. So you get the skills you need, not just the ones already on our payroll, with the experience, originality, instinct, and taste that only comes from decades of experience.
BIG AGENCY PROS. MINUS BIG AGENCY CONS.
OUR FOUNDER & Chief creative officer
CRAIG CRAWFORD
ABOUT
Craig is a strategy-first, creative thinker, writer, and maker, with deep experience leading multidisciplinary teams, in all aspects of creating meaningful, memorable, motivating brand signals. Often those are advertising ideas. And just as often they are not.
He is a champion of big idea creativity in service of big business impact. Has a track record of building, inspiring, and leading teams to unlock their greatest potential. And believes co-conspirator collaboration can make anything possible.
Most recently, he led creative for Cadillac at Leo Burnett.
And prior to that, he led creative for Lexus and Indian Motorcycles at Team One.
Now Craig is leading Black Noise. Breaking rules. Writing new ones. And creating the future of a fast-changing industry, bursting with opportunities for those brave enough to do what it takes to exploit an unfair advantage.
AWARDS
Cannes Gold Lion | Press Campaign
Cannes Silver Lion | Mobile Campaign
Cannes Silver Lion | Press Campaign
Cannes Bronze Lion | Television
Cannes Bronze Lion | Print
D&AD | Direct Mail
One Show Gold | Press Ad
One Show Bronze | Press Ad
Too Many Effies to Count
“Craig is one of those rare creatives who treats your business problem as seriously as the creative solution; opinionated, honest, and completely focused on what's right for your brand.”
Donn Rohn,
Global Head of Brand and Creative, Amazon Leo
“A creative powerhouse who combines visionary storytelling with an uncanny ability to navigate complex business landscapes, consistently delivering work that is as strategically sound as it is visually arresting.”
Melissa (Grady) Diaz,
former Chief Marketing Officer, Cadillac
“As a strategist and business leader, I cannot think of a better thought partner than Craig - who unfailingly was my most trusted sounding board, elevated our work and our ambitions, and fully invested himself in the brands he championed.”
Jen Blanchard
Head of Marketing, Equine at Zoetis Inc.
“Craig knows how to break through. The work he creates isn't loud just for the sake of it, rather it's resonant with the audience for whom it was created.”
Brian Bolain,
former General Manager Lexus U.S. Product and Consumer Marketing
