CADILLAC
ONE OF ONE
You’re launching an ultra-luxurious, $300,000 Cadillac to compete directly against Rolls-Royce. A car so personalized, tailored, and bespoke, it could be described as an autobiography in the shape of an automobile.
You have a choice to make:
CHOOSE NOISE
Create a traditional automotive launch film
Hire glamorous actors
To take a fanciful journey on an imaginary road
Add high-energy, contemporary music
And romanticize the stunning lines, shapes, and curves of the CELESTIQ
CHOOSE SIGNAL
Shoot a documentary film in Detroit
At the iconic Cadillac Design Center
Let us follow your first owner, Lenny Kravitz, personalizing his bespoke CELESTIQ
In partnership with your actual design team
As he tells his one-of-one story, while also telling yours
CAMPAIGN INCLUDED: Film/Documentary/Digital/Content/Social/Earned and Owned
ROLE: Strategic Positioning + Creative Leadership + Production
LED AT: Leo Burnett
RESULT:
1.3M organic views in 30 days during launch—driven by audience sharing, not media spend.