LEADERSHIP
CRAIG CRAWFORD
Founder Chief Creative Officer
WE’RE IN THE ANTI-CAMOUFLAGE BUSINESS.
Craig is a strategy-first, creative thinker, writer, and maker, with deep experience leading multidisciplinary teams, in all aspects of creating meaningful, memorable, motivating brand signals. Often those are advertising ideas. And just as often they are not.
He is a champion of big idea creativity in service of big business impact. Has a track record of building, inspiring, and leading teams to unlock their greatest potential. And believes co-conspirator collaboration can make anything possible.
Most recently, he led creative for Cadillac at Leo Burnett.
And prior to that, he led creative for Lexus and Indian Motorcycles at Team One.
Now Craig is leading Black Noise. Breaking rules. Writing new ones. And creating the future of a fast-changing industry, bursting with opportunities for those brave enough to do what it takes to exploit an unfair advantage.
“Craig knows how to break through. The work he creates isn't loud just for the sake of it, rather it's resonant with the audience for whom it was created.”
Brian Bolain,
former General Manager Lexus U.S. Product and Consumer Marketing
“A creative powerhouse who combines visionary storytelling with an uncanny ability to navigate complex business landscapes, consistently delivering work that is as strategically sound as it is visually arresting.”
Melissa (Grady) Diaz,
former Chief Marketing Officer, Cadillac
“Craig is one of those rare creatives who treats your business problem as seriously as the creative solution; opinionated, honest, and completely focused on what's right for your brand.”
Donn Rohn,
Global Head of Brand and Creative, Amazon Leo
