CADILLAC
120-YEAR
MIXTAPE
You’re an iconic luxury car brand and have reached a significant milestone—your 120-year anniversary.
You have a choice to make:
CHOOSE NOISE
Make it all about you
Do a series of traditional ads touting your 120 years of innovation
Remind the world of your legacy of success
Beat your chest as you teach this history lesson
And don’t forget to jam your current product lineup into the story
CHOOSE SIGNAL
Make it all about your audience
Celebrate the personal history they share with your iconic brand
Specifically your role in their music culture
Then select from the 11,683 songs that mention you, to create the Cadillac of Playlists
And deliver it in a surprising way, with a QR code that plays their Spotify app
CAMPAIGN INCLUDED: Social/Digital/Content/Audio Streaming/OOH/Activation/Stunt/Earned and Owned/Spotify
ROLE: Strategic Positioning + Creative Leadership + Production
LED AT: Leo Burnett
RESULT:
Generated earned media across major music and culture platforms, extending reach well beyond paid media.